Google Search Ads
Keyword research, match-type strategy, negative keyword lists and tightly themed ad groups that capture people actively searching for what you sell.
We plan, launch and manage PPC campaigns on Google Ads, Microsoft Advertising and Meta Ads. Every rupee is tracked from the click to the enquiry, call or sale.
Choose a single service or let us run your whole paid media account.
Keyword research, match-type strategy, negative keyword lists and tightly themed ad groups that capture people actively searching for what you sell.
Merchant Center setup, feed optimisation and product-level bidding so your best sellers get the budget and weak SKUs stop draining it.
Audience building, creative testing and lead-form campaigns that reach people before they search and bring them back when they hesitate.
Reach visitors who viewed a product, started a form or abandoned a cart, with messages matched to how far they got.
Awareness and consideration campaigns with placement controls, frequency caps and brand-safety exclusions.
Fast, focused landing pages and A/B tests on headlines, forms and offers so more of your paid traffic turns into enquiries.
You always know what is running, what it costs and what it returned.
We review your account, website and tracking, then agree on a target cost per lead or return on ad spend.
Channel mix, keyword and audience plan, and a monthly budget split based on where demand actually exists.
Campaign structure, ad copy, extensions, and conversion tracking for forms, calls and purchases.
Controlled go-live with daily checks in the first two weeks while the platforms learn.
Weekly bid, keyword, placement and creative changes. Budget moves toward what converts.
A plain-language monthly report with next steps. Winning campaigns get more budget.
| Metric | What it tells you |
|---|---|
| CPC | Cost per click. What you pay each time someone clicks your ad. |
| CTR | Click-through rate. Share of people who saw your ad and clicked it. |
| Quality Score | Google’s 1β10 rating of keyword, ad and landing page relevance. Higher scores lower costs. |
| Conv. rate | Share of visitors who complete an enquiry, call or purchase. |
| CPA / CPL | Cost per acquisition or lead. The most important number for lead generation. |
| ROAS | Return on ad spend. Revenue earned for every rupee spent on ads. |